Our Lancashire SEO Service will Help Your Business Grow by Increasing your Sales and Enquiries.

FREQUENTLY ASKED QUESTIONS

• Do I need SEO for my website?

  We are often asked the question ‘Do I need SEO for my website?’ and in short, the answer is yes, of course! But why is SEO important for your website? Outlined below are just a few reasons why SEO is essential for businesses looking to increase their client base and grow their profits:
  
  Organic Search and Web Traffic: Organic search, which is the channel of traffic directly impacted by SEO, is typically the primary source of online traffic for most businesses and therefore plays a crucial role in ensuring potential customers can firstly find your business, and are effectively channelled into the purchasing funnel. Don't forget: if your competitors' brands are more visible online, we can guarantee that you are already missing out on a critical chance to connect with your ideal audience.
  
  Trust and Credibility: The development and implementation of an effective SEO strategy will ensure that your digital presence is not only discoverable but also delivers a first-class user experience (UX) via a range of techniques, including optimised content, natural links and positive user behaviour. If you want your audience to trust your brand and view you as a credible business within your niche, these factors are critical. After all, consumers want to be confident that they are making the most informed purchasing decisions, and they are markedly more likely to seek out reviews and recommendations online. It is one thing increasing the visibility and generating additional traffic to your website, but what matters to your business is converting visitors to your site into customers. This can only be achieved if your potential customer trusts your business.
  
  Understanding your Audience: When you know where to look and how to interpret the information available to you, your SEO strategy can help you precisely understand what your target audience needs and wants from you. This knowledge will help you determine where you should invest your efforts to deliver the best outcomes and generate the ROI required from your investment into your digital properties. So, for example, you'll know whether your audience wants to engage with snappy video content or if they prefer longer-form written content.
  
  Local Search Engine Optimisation: If your business serves a particular geographical area, such as the Lancashire area of individual towns, implementing a comprehensive local SEO strategy will help you to ensure that your ideal clients in the local vicinity of your business know that you exist, what you do, and where they can find you. The more prequalified people you can bring to your digital properties, the more opportunities you'll have to nurture leads and secure conversions.
  
  SEO is Quantifiable: SEO is one of the best business investments you can make. Although it isn't quite as easy to quantify as paid search, connecting the dots and determining how your efforts contribute to your overall business success is enormously valuable. This will help you ensure you are channelling your marketing and optimisation budget towards the approaches that consistently drive the most beneficial outcomes to your business. All forms of digital marketing should generate a strong ROI and not be a vanity exercise!
  
  Win Clicks from Search Engine Results Pages (SERPs): As SERPs become more intelligent and display the answers that searchers are looking for at the top of the page, the number of zero-click searches being recorded is increasing. Zero-click searches occur when search intent is satisfied without a user needing to click on any of the search results displayed on the SERP.
  So, if you don't occupy a position near the top of the first results page for a given search query that also displays key information in the SERP itself, very few people are going to scroll down far enough to see your site. This will negatively impact your reach and brand recognition.

• Can I pay Google to rank higher?

  We are often asked by potential clients ‘Can I pay Google to rank higher online organically?’, and the answer is sadly no. Although paid Google Ads may place your business at the top of SERPs, however, there is no evidence to suggest that this marketing solution has a positive impact on the organic rankings of your website.
  
  In fact, one of the most exciting things about SEO is that success isn't dependent on the amount of money your business is able to funnel into the pockets of Google and the other major search engines. Additionally, Google keeps the precise details of its complex algorithms as secret as possible, which makes organic search a much fairer playing field for all businesses. That being said, SEO professionals have a wealth of experience in not only optimising websites but also creating test websites to trial techniques that will truly unlock the full potential of a client’s website within the organic search results.
  
  If you have discovered that your business isn't appearing prominently within the organic search results for relevant phrases that your ideal customers use when looking for your solution to their problems, your first stop should always be to refine the provided within your website. Don't forget, relevancy is critical to securing a high-ranking position, so businesses providing the most comprehensive, user-focussed content within their sector will find it easier to consistently maintain maximum visibility in SERPs.
  
  Not all business owners or marketing departments have either the time required to invest in their website or the skills to unlock their full potential online. This is where we can help you. Our expert team of experienced digital marketers can audit not only your website but also your marketplace to create a bespoke strategy that will achieve your business goals.

• Does social media help with SEO?

  Does social media help with SEO? The answer is no, social media marketing does not directly impact the rankings of a website, but social media is still an extremely valuable tool in the armoury of a digital marketeer. Although paid advertising doesn't have any impact at all on organic rankings, the role of social media is markedly more complex.
  
  It is true to say that your social media strategy won't directly contribute to your ranking positions. However, the links shared across social media platforms can boost your brand's visibility and positively influence your SEO strategy in several ways, including giving your content a longer lifespan and boosting brand recognition.
  
  So, when more people share your content on their social media platforms, it sends certain social signals which highlight that your content is valuable to your ideal audience. Additionally, this enhanced exposure has the potential to drive streams of qualified traffic directly to your site. Complex Google algorithms will take note of this as it demonstrates that your content is useful and worth recommending, which could see your site secure a much more visible position in key SERPs.
  
  The good news is that there are a variety of social platforms that can contribute to the success of your online strategy, including:
  
  Medium: If you're struggling to secure steady streams of traffic to your own blog, publishing content on Medium could help you to kick-start this aspect of your strategy. Medium is a platform that can connect you with a much broader audience, providing you with more opportunities to connect with your target market and direct them towards your website. Hundreds of millions of people use Medium every month, so the potential here is huge.
  
  LinkedIn: More than 90% of B2B marketers use LinkedIn because it is the most effective platform for lead generation. Clever integration of keywords and phrases into your LinkedIn profile and content can help you to boost your visibility to your target audience.
  
  Facebook: As the most popular social media platform globally, all businesses should consider integrating Facebook into their social strategy. Not only can Facebook help businesses to reach a large audience, but reports also indicate that Google actively crawls and indexes published links on the platform. As a result, it is not unusual to see Facebook pages occupying prominent ranking positions within the SERPs.
  
  Pinterest: Part social platform part search engine, more than two billion searches are conducted by users on Pinterest every month. Plus, approximately 70% of Pinterest users gravitate towards the platform when they're looking for inspiration and guidance during important purchasing decisions.

• Do I have to pay for SEO?

  Do I have to pay for SEO? You don’t have to pay for SEO, but if you engage with an SEO professional you do have to pay for their time, experience, content creation and access to the software that they subscribe to.
  
  While it isn't impossible to implement your own SEO campaign, hiring a professional will give you access to a plethora of expertise and knowledge which will ultimately drive that all-important additional growth. Plus, hiring a professional will also free up your own schedule and allow you to focus on what you do best: running your business.
  
  SEO should always be viewed as an important business investment, which is why selecting the right agency or freelancer to optimise your digital presence is vital. Not only can SEO errors be costly and time-consuming to correct, but the use of underhand black-hat techniques could also see your site removed from SERPs altogether.
  
  There are a variety of different SEO aspects that need to be considered as part of an overarching strategy, including on-page SEO, off-page SEO, keyword research, and local SEO. Partnering with us, an experienced SEO team will help you to ensure that your campaigns and strategies are well-placed to drive traffic, leads and sales, thereby delivering a solid return on your investment.

• How much does it cost for SEO?

  The answer to this extremely reasonable question isn't always easy to find. In fact, we know how vague some SEO providers can be when it comes to the nitty-gritty of discussing price. This is something we want to actively combat in the industry, which is why we are upfront about our pricing structure.
  
  Our SEO campaigns start from as little as £400 per month plus VAT. We take on campaigns on a rolling 30-day contract basis, which gives our clients the peace of mind that we are doing everything possible to propel them towards reaching their core goals and objectives. This approach also offers far more freedom and flexibility than other SEO agencies as you can hit the pause button on your campaigns with just 30 days' notice.
  
  Ultimately, the costs associated with your SEO needs will depend on the scope of your objectives and the deliverables your SEO strategy to contains to achieve your overall goals. Every campaign we produce is fully bespoke, which is why we can guarantee that we will provide you with a comprehensive framework of what you can expect from your investment. Our costs also include analysis of your current website alongside industry and competitor research to ensure we are equipped with all the information we need to help your business to thrive in both the short and longer term.