According to a survey of 70,000 web users, conducted as part of the American Consumer Satisfaction Index E-Business Report, Google is loved by most of its customers, while Bing is slowly falling out of favour, and satisfaction amongst Yahoo users is also declining. Google received a score of 83/100, an increase of six points compared to last year. Bing’s score fell by three points, from 76 in 2013 to 73 in the latest survey, and Yahoo dropped five points, to 71 this year. The scores were based on several factors, including the performance of the site, the freshness of content that it delivered, the variety of services that it offered, ease of navigation (including ease of use on smartphones and tablets), the number of ads that appeared, and the speed and reliability of any video content that was served. All Three Search Engines Offer Good Experiences While Google is a clear winner in the search stakes, according to ACSI, search engines, across the board, provide a better customer experience than any of the other business categories included in the survey. The ACSI survey covered 43 different industries, and search engines universally scored highest for mobile compatibility and site performance, with users rating content on search engines higher than content on newspaper websites and on social media sites. Ads on search engines were considered to be the worst part of the end-user experience, but were still viewed more positively than ads that appeared on news and opinion websites or social media. When it comes to social media, the Google-owned properties YouTube and Google+ were decidedly middle of the road, scoring 73 and 71 respectively. The top social media website was Pinterest, which scored 76 in the satisfaction stakes. Google+’s score of 71 is not to be dismissed lightly, however – the often maligned social network outscored Twitter (6) as well as LinkedIn and Facebook (both of which scored 67). It appears that satisfaction and popularity may not always be related, and it takes more than just a decent user-interface and a fast-loading website to achieve critical mass in the social media stakes. Google’s popularity and high satisfaction rate, however, sets a clear precedent. It is unlikely that we will see the search engine be usurped in the near future. Other search engines may be able to carve out space in a narrow vertical, but Google remains the king in universal search.