SEO FOR LAW FIRMS: Solicitor SEO & Lawyer SEO Services

FREQUENTLY ASKED QUESTIONS

• How Do Law Firms Get Clients?

  Whether you are part of an existing practice or have decided to start your own law firm, your ultimate success will depend on your ability to attract and secure clients consistently. The good news is that there are several things you can do to highlight the value of your services.
  
  1. Leveraging your Contacts: Networking is one of the most effective ways to secure new clients for your law firm, particularly now that increasing numbers of people spend more time online.
  2. Nurture client referrals: With the right nurturing strategy, your clients can also provide you with valuable referral opportunities. Your digital strategy can also enhance your approach to generating referrals, particularly by encouraging your existing clients to leave online reviews.
  3. Creating digital content: One of the easiest and most efficient ways to maximise your reach online and present yourself as an authority within your niche is to consistently create and share valuable content online.
  Don't forget, when people find themselves in need of specific information or your legal expertise, they turn to search engines to look for answers. Suppose your legal practice frequently publishes valuable content that answers the questions your target audience are searching for online. In that case, you will effectively increase your reach and find it easier to make important connections with the right people.
  4. Understanding the Value of Digital Tools: The online space offers myriad opportunities for law firms to drive success, but you need to know how to utilise them to your advantage. From fully optimised bespoke landing pages to keyword research and metadata optimisation, SEO should form the foundations of your robust digital strategy.

• What is SEO for Law Firms?

  As the legal sector is extremely competitive, you need to ensure that your law firm is more visible than your competitors. The most effective SEO strategies are comprised of a myriad of individual elements designed to work together to drive enquiries from your ideal clients as they are searching for your legal expertise to resolve their problems.
  
  SEO takes skill, time, knowledge and patience, and legal services SEO strategies should be put together to achieve the goals and objectives of your law firm. Your professional SEO partner should take the time to understand:
  
  Who your current and ideal audiences are
  Where your audience spend time online
  What your audience are searching for
  Why your audience are searching online
  
  This information should then be used to create and implement a robust SEO campaign, which will comprise of the following stages:
  
  Research and analysis
  Landing page and keyword opportunities
  On-page analysis
  Content analysis
  Social media integration
  Tracking, reporting and insights
  
  Ultimately, SEO will help you maximise your online visibility and drive engagement from organic search engine results pages (SERPs). As a general rule, the more visible your law firm is, the more traffic your site will secure. You may also wish to focus on maximising your click-through rate (CTR), which can generate additional leads and inquiries.
  
  But it is vital to consider the ways in which you can drive high-quality traffic. After all, there is little value in securing streams of traffic comprised of individuals who aren't interested in your services. To ensure that you are attracting the right people, understanding keywords and search terms and their intent is imperative.
  
  Additionally, your strategy can include a local SEO element to ensure that your law firm appears in search results when users are looking for firms in their local area that offer the services you can provide.

• How Does SEO Help Law Firms?

  If you're wondering whether your law firm really needs an SEO strategy to help it grow, the answer is: yes. But a single word answer isn't particularly helpful or informative if you're deciding whether now is the right time to invest in this aspect of a digital marketing strategy. So, here are just a few reasons why legal services SEO is a worthwhile investment for your law firm.
  
  Outrank your Local Competitors: A tailored approach to law firm SEO will consider the unique issues faced by law firms when striving to expand their client base. Local businesses that rely on acquiring clients from within a particular geographical location will benefit from an effective local SEO strategy. So, in addition to being less competitive than national SERPs, your firm also has a better chance of ranking well for local searches.
  Don't forget, there are a limited number of positions on the first page of the major search engines. If your law firm's website doesn't occupy one of the top results, you won't secure as many click-throughs as you would ideally like to see.
  Drive Traffic and Additional Enquiries: Tools including local listings and Google My Business can help you to drive additional leads directly from the major search engines. Utilising these tools will essentially allow you to occupy more space on SERPs.
  Solidifying your Law Firm as an Authority within your Niche: In addition to fully optimising your on-site content and blog posts, a robust SEO strategy will also encourage more client reviews, both of which will allow you to present your business as a leading figure within your sector.
  As there are so many different topics contained within the law umbrella, you can create a range of content, including:
  
  eBooks
  How-to guides
  Comprehensive guides to legal topics
  Checklists
  
  Interviews: Consumers look for reviews on everything before making a decision. As such, it is imperative for you to gather reviews from satisfied clients to boost your reputation and offer social proof that you can be trusted to deliver high-quality services that drive beneficial outcomes.

• Why Do Law Firms Need SEO?

  Crucially, the benefits of SEO for law firms stretch far beyond simply driving prequalified and high-quality traffic to your law firm's website. Your greater prominence could, for example, be invited to give a presentation at an important industry event, secure a new, high-paying client, or get the name of your firm into a respected publication. Yes, all as a direct result of your investment in an SEO campaign. Did you know that a 2017 study (https://www.accuranker.com/blog/googles-local-pack-survival-kit-local-businesses-300000-serps-analyzed) found that the legal sector is the single most competitive industry with regards to SEO? With so much competition, failing to invest in your SEO strategy could mean you struggle to maintain a competitive position in your niche and lose out on key clients to other firms.
  
  Don't forget; your ideal customers will generally start searching online for legal services. They will use search engines and enter keywords to look for law firms, services, and answers to legal questions. So, suppose you know how to provide search engines with the information they need to understand that you consistently share high-quality, valuable content that answers people's questions. In that case, you will secure more prominent ranking positions and benefit from the added traffic, enquiries and leads that will generate.

• How Much Does Law Firm SEO Cost?

  It isn't always straightforward to find out how much you can expect to pay SEO professionals for a bespoke strategy that will drive positive outcomes for your law firm. But we're keen to change that and make it a priority to be honest and upfront about the associated costs of our SEO packages.
  
  The starting price for our law firm SEO campaigns is £500 + VAT per month. Our 30-day rolling contracts can be paused or cancelled with just 30 days' notice, which offers significantly more versatility for your firm than a standard fixed term SEO package would. This approach to contracting also means that you will benefit from the knowledge that we are working hard for your business daily to help your firm maximise your online visibility and secure the high-quality clients you deserve.
  
  We recognise that all law firms are unique, which is why the creation process of every campaign begins with learning about who you are and what you want to achieve. So, whether you want to drive additional enquiries or find new ways to connect with your ideal audience, we can develop and deploy a bespoke SEO strategy with those goals at its heart.
  
  There is no one-size-fits-all SEO strategy that will work for every law firm, which is why we work so hard to personalise every single campaign we create and implement. Our skills, knowledge and level of experience mean that we are confident that our approach will provide you with a solid ROI and tangible results that will help your firm grow and thrive, even in the most competitive niches.