Since 2018 there has been significant growth in the number of time rich answers displayed within Google’s mobile search

According to a study conducted by Perficient Digital, there has been a significant increase in the occurrence of rich answers in Google search results. The study involved over 1.4 million search queries on Google mobile. The increase can mainly be attributed to the dramatic growth observed in carousels, especially image […]

Google No Longer Indexes Flash Content or SWF Files within Websites

Flash brought life to static webpages since 2008, making it possible to develop play videos and animations on the web. Flash has also been a favourite platform for online gamers. By 2013, it was the number one tool for web content creators and users. In the second half of 2013, […]

Google Integrates Change of Address Tool into Their New Search Console Interface

Google Adds Additional Mobile First Information within Search Console

On Wednesday June 26, 2019 Google announced on their official twitter feed dedicated to Web Masters that they were making some significant changes to the Google Search Console. These new changes are intended to make it easier for webmasters and SEO pros to determine how their sites are being indexed. […]

Social Profile Mark-Up is No-Longer Required to Display Social Media Buttons in Knowledge Panel

Google is downgrading the incorporation of social profile mark-up language within websites. Social profile mark-up tags were in the past necessary for the social media buttons to get displayed in the knowledge panels. Sources from within Google have stated that the search engine will, going forward, automatically notice pertinent social […]

The Latest Version of Google’s Search Console is No-Longer in ‘Beta’

Google’s new version of Search Console has graduated to a fully fledged release today after being in beta since the start of the year. Google first announced the upgrade to Search Console in August last year and after a limited rollout to a preselected group of users, a widespread beta […]

User Actions Reporting to be added to Google’s Search Console

Google have redesigned their Search Console platform to track user actions from now on as an integral part of the product. Google’s rationale for this change stems from their rethink of how to facilitate better accountability and cooperation for their users, and the history tracking function will enable information to […]

How Google indexes and ranks PDFs – and whether PDFs or HTML are more effective for SEO

A recent discussion was taking place on Twitter about how Google handles PDFs in the search results, when Google’s own webmaster trend analyst John Mueller jumped in with a comment. He stated that Google is automatically reformatting PDF files into HTML in the search results, for indexing and ranking purposes. […]

Google’s New Search Console Features Will Help Boost Your Competitive Edge

Google is doing it again! True to their tradition of process streamlining and effectiveness above all, two interesting changes have been added to the Search Console. We’ll be detailing these changes in the respective sections below; before we get there, here’s a bit of context. All modern webmasters looking to […]