Bing has made several improvements to its mobile rewards program to make it easier for users to earn credits while they search, regardless of the device they are using. The new mobile Bing Rewards service will show users their rewards balance and offer suggestions for activities they can perform to earn more credits. Earning credits is easier than it was previously, with users able to get started with a simple tap on the app. The improvements extend to intelligently showing users perks that may interest them. Within the app, below their daily credit score, users will see a suggested rewards screen. Bing rewards offers three levels of membership, and as users are active on the site they can earn their way up the levels from basic Member to Silver and then Gold, accessing more benefits along the way. The mobile app has a status card which makes it easy for users to see how far they have to go to get to the next level of the program.
Mobile App and Browser Rewards Program
When a user has earned enough points to claim a gift card, they can claim it by tapping on the card that they are interested in and then entering the email address. The reward is sent out immediately. The update is being rolled out to users this month, and will be available via most mobile browsers, and also as an app for Android and iOS users. Interestingly enough, there is no mention of a Windows Phone version of the app, in spite of Bing being a Microsoft property.
Growing the User Base
The rewards scheme is a fairly appealing program, and it could help to increase the Bing user base significantly on mobile devices, which means that it is well worth paying a little extra attention to Bing in your SEO efforts these days. Bing has done a good job of making improvements to their paid search feature, as well as to their maps, and they are gradually bringing their webmaster and SEO experience in line with that of Google. This is reflected in their search figures, which have improved significantly over the last six months. It’s unlikely that they will overtake Google in terms of search figures any time soon, but they are definitely too powerful a search force for any webmaster who wants to increase their reach to overlook.