New Campaign Types, Features & Support Added to Google Ads Editor

Google has recently released an update for the Google Ads Editor. The update comes with additional features, with one of the new features being support for new campaign types. The recent announcement concerning the upgrade is set change how Google Ads advertisers interact with the programme. This update not only brings the support for new campaign types but also multi-account management for marketers and PPC agencies. The latest version of the software, Google Ads Editor version 1.2, is equipped with the ability to seamlessly support any app campaigns for both Discovery and engagement campaigns. This new functionality provides marketers with a more hands on experience and at the same time making it possible to create and edit these new campaign types at scale through the editor.

What is new in the update?

Although the updated software only provides some relatively minor changes, the enhanced functionality is set to help users save some campaign management time when managing and optimising their campaigns. Apart from the ability to support new campaign types, the update comes with other additional features:

  • Image names: Unlike in the previous version, Google Ads Editor now displays the names of the images in the Google Ads Account when downloaded. You can now upload a new image from your PC and it will be automatically added to the Google Ads containing the same name on the image as the file name.
  • Searchable errors: The update makes it possible for Google Ads Editor users to easily trace any errors across the accounts and campaigns. The feature now makes it possible to locate any other specific errors in the campaigns after locating a marked item as having a problem.
  • Maximisation of search values for your search campaigns: It is possible for those who use the Editor to utilise the strategy of maximising conversion value bidding in their search campaigns. However, it is important to note that Google takes a particular interest in noting that the “target ROAS” strategy field is not allowed. Therefore, it is advisable that you probably leave this field blank.
  • Condensed edit pane: In case you have any open fields in your campaign, the fields will now automatically stay hidden from the edit pane. This feature is instrumental in helping users to easily identify the needed fields if at all there are some groups that are repeated and empty for you to scroll through. You can also choose to display the open fields if you want.
  • Shared negative keyword lists: Negative keywords are crucial in any campaign. Google recognised this need and added this feature. Editors can now track all the keywords across all the accounts since the update enables all the keywords to be seamlessly shared across the accounts. This is enabled through the application of these negative keywords in the Editor’s Shared Library.

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