FREQUENTLY ASKED QUESTIONS

• What is eCommerce SEO?

  eCommerce SEO strategies are designed to drive increased levels of high-quality, pre-qualified traffic to your website. eCommerce SEO will channel more potential customers into your sales funnel and secure additional sales that will benefit your bottom line.
  
  To do this, tactics will be employed to enhance the visibility of your website in the search engine results pages (SERPs) for relevant keywords and phrases. It is essential to secure a high ranking position because this is how you will continue to out-perform your competitor brands and help your brand to grow and continue to thrive into the medium and long-term future.
  
  Unlike paid search strategies, ranking positions in organic SERPs cannot be bought. Instead, your eCommerce SEO strategy will need to cover everything from metadata to internal linking structures, on-site navigation, user experience (UX) and much, much more.
  
  Effective eCommerce SEO is both a science and an art, combining strategy with creativity and innovation to drive meaningful outcomes over the long term consistently. In addition to myriad technical concerns, there is also a highly creative aspect to robust eCommerce SEO strategies, particularly in terms of UX.
  
  Don't forget that Google wants to serve the highest quality web pages to users every single time they conduct a query. Its job is to meet the expectations of its own users, and it can't do that without guaranteeing that it will always make it easy for users to locate the information they are looking for. A comprehensive eCommerce SEO strategy will help you to ensure that your content is indexed correctly and served to the right people, in the right places, at the right times.

• What are the Benefits of SEO for Ecommerce Websites?

  Your eCommerce business will see myriad benefits from your SEO investment, including:
  
  Increased Brand Awareness: SEO is one of the most cost-effective ways to increase your reach and ensure that your target audience knows you exist. Many searchers also view high ranking positions in the SERPs as an endorsement for your brand, making you appear markedly more trustworthy than you otherwise would or your traditional competitors.
  Enhancing User Experience: Your SEO strategy will help you to better understand your audience, which will help you gain valuable insights you can transform into actions. eCommerce websites that can deliver a seamless UX (user experience) will secure more conversions and see their revenues increase.
  Generate Lasting Value: ECommerce SEO is a long-term solution that can drive lasting results that generate the strongest possible ROI (return on investment). There are always new tactics to pursue and refinements to make; however, this investment of time and resources will pay dividends in the long run. The right eCommerce SEO strategy will continue to generate tangible value even after a specific campaign has ended.

• Is SEO Important for Ecommerce Websites?

  In short: yes, eCommerce SEO is essential for every eCommerce business that wants to drive sustainable success, allowing them to thrive in the most competitive spaces online.
  
  Why?
  
  Because when consumers want to find brands that offer specific products or find out a bit more information to inform their decision-making process before completing a transaction, search engines are one of the first places they will turn to.
  
  eCommerce SEO won't simply help you connect with potential consumers who are ready to make a purchase. This approach will also help you reach consumers at every stage of the buying journey, giving you many opportunities to ensure that you are a leading figure within your sector.
  
  If your brand doesn't appear prominently in relevant SERPs for the products you sell, you simply aren't going to engage with your target audience, which will help you to ensure your business survives and thrives online over the long term. After all, it is not enough to simply have an excellent product range and a beautifully designed website. You also need to ensure that you are easily discoverable and that your content is consistently served to the very audience you most want to connect with.
  
  And this is precisely where SEO comes in.
  
  Did you know that content sites secure the majority of their traffic from organic search? In fact, organic search outperforms social media by over 300%. That is a statistic that is simply too large to overlook if you want to generate more sales and increase the profitability of your business.

• How Does Ecommerce SEO Work?

  eCommerce SEO uses many of the same techniques as more general forms of SEO. Additionally, eCommerce businesses must take the time to invest in the creation of detailed product descriptions that work to explain the nuances of a product in ways that will connect on an emotional level with their audience. Product images also play a crucial role in effective eCommerce SEO, as does encouraging reviews from existing happy customers that will help influence future customers' purchasing decisions.
  
  Effective eCommerce SEO strategies must also devote appropriate attention to implementing on-site refinements to deliver an enhanced and seamless UX. This process includes addressing all on-site errors as quickly as possible, ensuring that all clickable buttons are functional, and incorporating social proof of the quality and effectiveness of your products in a highly visible position on relevant pages. Many eCommerce businesses also find it beneficial to integrate comparisons of their products with those offered by their competitors directly on-site. This will prevent potential customers from being tempted to navigate away from the product page to conduct more research. .
  
  Let's take this opportunity to explore some of the steps that every solid eCommerce SEO strategy will progress through during the creation and implementation process.
  
  Keyword Research: The first step of every successful eCommerce SEO campaign is keyword research. It is imperative not to rush this process because making errors here will affect the performance of your entire approach.
  When selecting the keywords you will use when optimising your eCommerce site, you will need to carefully consider the intent that lies behind every search a potential customer conducts. This crucial piece of information will help you accurately determine how far along a person's in the decision-making process.
  Let's say potential customer #1 searches for "white trainers" and potential customer #2 searches for "BRAND NAME white trainers". The first searcher is more likely to be firmly in the research stage of their transactional journey, whereby they're looking for reviews and comparisons between similar options. Conversely, the second searcher is more likely to be actively seeking the best possible deal on a specific product which, in turn, means they are far more likely to be in a position to make a purchase.
  On-Site Architecture: When you have a considered list of target keywords, you need to determine how best to action that information to drive the results you need.
  Your eCommerce site's architecture is hugely important because if you can provide a seamless experience to every visitor, you are far more likely to secure a sale because they aren't facing any confusing or irritating barriers.
  Essentially, your job here is to ensure that you are effectively placing your super high-quality content in front of people who are already looking for it. By minimising the number of clicks it takes for them to find what they're looking for, you will be actively demonstrating that you understand their needs and can effectively meet their expectations.

• How Much Does Ecommerce SEO Cost Every Month?

  You would be forgiven for thinking that the answer to this question is essentially, "how long is a piece of string?" After all, most digital marketing and SEO companies aren't forthcoming about the associated costs of their SEO packages. We want to change this, though, which is why we have no issues at all letting you know that our SEO packages start from just £1,000 per month, plus VAT.
  
  Unlike fixed-term agreements, our contracts operate on a rolling monthly basis which gives you maximum flexibility and allows us to demonstrate that we are dedicated to consistently working hard to help propel your eCommerce business to achieve and surpass your business goals. So, whether you want to drive brand awareness or generate additional sales, we will implement considered tactics to help secure the outcomes you need to see.
  
  Additionally, our eCommerce SEO packages include a comprehensive research process that will consider your current online presence, your competitors and your niche. This information will be utilised to uncover key insights that we can transform into actionable steps that will make up the core of your bespoke eCommerce SEO strategy.
  
  At the beginning of our working relationship, we will present you with a comprehensive proposal highlighting every deliverable you can expect alongside a breakdown of the associated costs. We want your bespoke SEO campaign to provide genuine value for money and tangible results that will benefit your business, both now and long into the future.